Continuing their journey for a greener Pakistan, Khushhali Microfinance Bank (KMBL) and WWF-Pakistan have collaborated once again to plant at least 2,000 indigenous trees as part of the second round of WWF-Pakistan’s Tree-A-Thon Activity. This association is one of its kind where both organizations are committed to raising awareness about the importance of trees and regular plantation among their employees as well as delivering a message to a wider audience regarding the importance of environment conservation and Khushhali bank’s commitment to the cause.

Over 150 KMBL employees, including senior management, participated in the second round of the tree plantation drive. Saplings were planted in the Green Belt, opposite Chaman Metro Station, G-8/1, Islamabad.

Speaking on the occasion, the bank’s Head of Marketing, Nabeel Saeed commented: “Khushhali Microfinance Bank aims to protect and create awareness for our environment as a key aspect of our mission to transform lives in Pakistan. Our collaboration with WWF is not just to emphasize the importance of planting trees, but also of growing trees. The long-term stewardship and planting of trees should be seen as creating viable assets for communities.”

Today the world is facing many environmental problems including climate change, global warming, water scarcity, and increasing environmental pollution. Part of the solution to these problems lies in planting more trees and such plantation drives aim to contribute towards a better environment.

The first round of the drive was held in May 2017 in Kachnar Park, where KMBL senior management along with representatives of WWF-Pakistan planted tree saplings.