Khushhali has played an integral part in working towards reducing gender inequality in Pakistan through easy access to finance and empowering women to make a separate identity for themselves. On the occasion of International Women’s Day, Khushhali held a financial literacy event for women of Shah Allah Dita, a small village near Islamabad. 100 local, potential women entrepreneurs participated in this event and were told about the opportunities and possibilities there are for them. Khushhali’s staff from Rawalpindi and Islamabad educated these women and helped them brainstorm ideas for the kind of businesses they can start with.