Khushhali Microfinance Bank in collaboration with JAQ Education Trust and Mera Maan Private Ltd technical experts started the Enterprise Development Training at the JAQ's "Women Skill Development Center".

The training was conducted with women from unserved communities of Islamabad Capital Territory. The training was designed in a participatory way engaging all trainees in the learning through active participation. The training will encourage and enable women towards realizing their potential and earning a sustainable livelihood for their families.

The participants energetically engaged in activities that built their knowledge and capacity to understand key concepts, including value chain analysis for their business, developing strong market linkages, tapping into the eco-system for the chosen business, identifying viable business opportunities, finding and retaining customers, developing a feasibility for the business, thinking about the six Ps of marketing, understanding the power of social media platforms and marketing, and understanding the dynamics of demand and supply.