In its 16th year of operation, Khushhalibank is working on expanding its network  and growing its one million active clients. M&C Saatchi World Services will focus to support KMBL in the delivery of its work facilitating small businesses. KMBL is determined to continue to deliver financial products geared towards MSME business opportunities to customers.President of Khushhalibank, Ghalib Nishtar said: “We are delighted to have M&C Saatchi World Services on board. Having the world’s largest independent creative agency network managing our PR will be vital as we go about telling the next chapter in our story; a chapter that sees us getting closer to our goal of providing quality banking services to all underserved segments of Pakistan. Our priority is, and will remain, the development of Pakistan’s society by expanding the outreach of micro, small, medium enterprise financing services in semi-urban and rural regions. M&C Saatchi World Services is going to help us communicate this message.”

George Fulton, head of  PR for M&C Saatchi World Services Pakistan, said: “We were thrilled to be appointed by Khushhalibank at such an exciting time for the bank and its growing support for the MSME sector. This is a significant win which refelects M&C Saatchi World Services compelling PR offer along with our development sector expertise. With offices in Karachi and Islamabad, and a strong digital and mobile offering, in addition to our PR and advertsing capabailities, we are looking to bring commercial sector knowledge and best pactice to the development sector in Pakistan.

The MSME sector has seen double digit growth in the past decade and will continue to do so in the coming years. It is important to educate the stakeholders about challenges posed in this vital sector through clear and consistent communications. This is what we at M&C Saatchi World Services Pakistan excel at.”