Khushhali Microfinance Bank Limited (KMBL) recently organized an event in Bahawalpur to mark Women’s Entrepreneurship Day. Moving beyond the provision of loans, KMBL aims to empower the next generation of women entrepreneurs by imparting skills that can help women earn their own money. As such, it held a motivational session with the goal to teach women important skills to help them start a business using minimum resources at hand.
A successful micro-entrepreneur and a famous YouTube celebrity, Shahid Hussain Joya was the guest speaker who demonstrated how to make at home, products with a huge sale potential. Over 400 women took part in the session where they learned how to make household commodities such as soap, detergent, shampoos, hand washes etc.
The speaker instructed the audience on business strategies along with a complete guidance on costing, product development, packaging, marketing and distribution with market feasibility analysis. An interactive session was held where women were invited to provide a hands-on experience with product development. Samples were also distributed in the audience. The session was concluded with interactive Q/A session, which saw active participation from all women attendants.
KMBL President Ghalib Nishtar commented on the event, “Khushhali Microfinance Bank is actively working to assist, empower, and celebrate women. This session on Women’s Entrepreneurship Day is part of our determined effort to empower women in the long run by helping them learn more skills that can be utilized towards earning an income”.
KMBL as a firm facilitator of female micro-entrepreneurs in Pakistan wishes to uplift the living standards of female population by training them and assisting with skill development. Through these initiatives, KMBL is carrying forwards its legacy of gender inclusion by helping women get out in the world and make money.