Khushhali Microfinance Bank, one of the country’s leading microfinance institutions, has introduced Sarsabz Karobar, an agriculture based product which is a joint venture between Khushhali Microfinance Bank and its value chain partner Connecting Agro Value Chain Private LTD- CAVC.

The Agro offering is designed to address the needs of certified growers by catering to their financing needs as well as supporting the entire value chain that includes provision of quality seed to marketing the Harvest. Addressing the occasion, Ghalib Nishtar said “While Swabi is known as one of the best tobacco producing areas in the world we want to provide local growers an alternative to producing and selling tobacco so as to introduce variety and optimization of land. Alternatives and choices create options for growers to earn a stable income and bolster the economy on the whole. Producing potatoes is one such option and we intend on not only supporting individuals financially but also through ensuring easy market access to and good price for their product.”

Mr. Asim Mushtaq Director of CAVC also addressed the gathering and highlighted the importance of Sarsabz Karobar for the local farmers. He also appreciated the role of Khushhali Microfinance Bank in launching the product that bodes well in terms of bringing prosperity to the region.

The event was followed by prize distribution ceremony in which Ghalib Nishtar gave awards to the farmers with highest yield.