On the occasion of International Day of Poverty Eradication, a session on micro-entrepreneurship was arranged by KMBL at Shah Allah Ditta in the outskirts of Islamabad. As part of our efforts to empower women in the long run, a skill based seminar was organized to help people in the rural areas to learn skills that can lead towards earning an income out of small capital at hand.

The objective of this session was to recognize the critical role that rural and indigenous women can play to enhance rural development; leading towards eradicating rural poverty. These entrepreneurial skills will not just lift up these families out of poverty line but will be able to enable them to raise their standard of living for the next generation as well.

It was a very interactive session where women not only learned how to develop products at home, but also other aspects of running a successful business. This included how to get started with minimum resources at hand, looking for market opportunities, packaging, identifying distribution channels and how to market their products in various markets.

It was a highly interactive session where the audience took active articipation and was keen on starting their own businesses by the end of the event.