Khushhali Microfinance Bank hopes to educate farmers and enable them to get improved returns from their farming activities. In order to expand the scale of this initiative, this quarter KMBL arranged eight radio programmes on Radio Pakistan medium wave channel that has extensive reach in the rural areas of the country. Each programme had a duration of 30 minutes where crop experts from Pakistan Agriculture Research Council talked about Sunflower, Maize, Mung Bean, Mash, Jawar & Bajra, Raya& Sarson, Oats respectively. Live calls were also received from the listeners to be answered by the expert during the programme. Programmes received an overwhelming response from all parts of the country. KMBL envisages to continue engaging in effective and far reaching initiatives to work for the uplift of small farmers.